PACA
PACA (Participatory Appraisal of Competitive Advantage)
What is PACA:
In a narrow sense (PACA Exercise):
–A methodology to prepare an action-oriented diagnostic of the local economy
• to launch a local economic development initiative
• to assess and refocus ongoing local economic development activities
–A methodology to motivate local stakeholders to take an active role in an LED initiative
In a wide sense (PACA Project):
–a business-and opportunity-driven concept of Local Economic Development
Why PACA?
P
–Participatory
• motivating + involving local stakeholders
A
– Appraisal
•quick, action-oriented diagnostic: Strengths, weaknesses and opportunities in the local economy
•and what to do about them
CA
– Competitive advantage
•creating a differentiated profile of the local economy
What are the specific features of PACA?
Innovative recombination of existing tools and methods (PRA, Michael Porter’s structuring tools, Metaplanetc.)
- Quick and limited fact-finding effort (1-2 weeks)
- Limited involvement of external consultants
- Training of local actors/local consultants in PACA
- Strict action-orientation
- Market-and business-orientation
- Looking at opportunities for quick, visible
results, not at big issues and main bottlenecks
- Concept of LED asset: motivated stakeholders, not “economic potentials”
- Strong involvement of private sector
- Motivating and mobilizing the business sector for LED
Who is involved in a PACA exercise?
a. A “Host”who suggests and coordinates the PACA
–provincial or local government agency, Business Chamber, NGO, somebody else
b. Other local organizations who take an active role
–financing
–making staff available for the PACA Team
c. The PACA Team
d. Various local stakeholders who participate in the kick-off workshop, interviews, mini-workshops and the presentation.
a. 1 -2 external consultants who are familiar
with the PACA method and LED
–to introduce a fresh view at the local reality
–to transfer their know-how to local members of the team
b. 3 -6 local members
–for instance: professionals from the local business promotion agency, the local Chamber, the local university
–not too young, too junior
–with experience in economic promotion and in dealing with private business.
Where can you conduct a PACA?
ivate local actors for economic development
- Freedom of action for local actors, i.e. little interference by higher-level government bodies
- A certain level of organizational competence and delivery structures at the local level
- Availability of a potential PACA Host with good connections and high reputation
- Possibly: A certain level of desperation of some sectors.
What about the fieldwork?
- Qualitative interviews (“conversation”)
- Mini-workshops
Tools:
- Guideline (always)
- Mapping (sometimes)
- Life-line (sometimes)
- Diamond, 5 Forces, Interaction
Matrix.
- Mesocard(Metaplan)
- Brainstorming on possible action –if participants are strongly motivated
DIAGNOSTIC AND PROPOSAL
Criteria for selecting proposals:
• Realistic and viable
• Apt for quick implementation
• Potential for quick, visible effect
Immediate Presentationto local audience
– presentation of findings and proposals
– mesocard-based discussion
– invitation to audience to become PACA Proposal Champion
WHAT ABOUT THE FOLLOW UP…
a. Implementation of activities by local stakeholders
– monthly to bi-monthly visits of external PACA team members to facilitate and troubleshoot.
b. After 4 -8 months: workshops for evaluation and definition of further activities, possibly facilitated by external consultants
– option: More focused PACA Exercise, looking at one sector, cluster or value chain
WHERE HAS PACA BEEN APPLIED?
SOURCE :
Thanks to Christian Schoen (cs@mesopartner.com).
Wahyu_Win_On_Winipedia
PACA
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